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	Provide leadership
		Lead
	Solve problems and take decisions
		Recognise and assess problems
		Agree the decision objectives
		Understand the problem
		Identify options
		Evaluate options
		Make recommendations
		Make a choice
		Check your decision
		Communicate the decision
		Implement the decision
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	Review the external environment
		Research your markets
		Respond to the political and trading environment
		Identify competitors and partners
	Review your organisation
		Review your products and services
		Review your organisational structures
		Review management capability
		Develop your management team
		Review your financial resources
	Manage stakeholders
		Identify stakeholders’ interests
		Get the best from stakeholders
	Set the strategy
		Define the vision and mission
		Define values and policies
		Define objectives
		Manage risk
		Gain support for your strategy
	Manage partnership arrangements
		Evaluate potential partners
		Agree mutual expectations and working arrangements
		Work in partnership
		Evaluate partnership arrangements
	Develop culture
		Promote values in work
		Encourage collaboration
		Encourage diversity
	Develop programmes and plans
		Submit proposals
		Evaluate and amend proposals
		Provide professional or technical advice
		Generate support and secure resources
		Gain agreement for your plans
	Delegate and take action
		Negotiate contracts with suppliers
		Delegate authority to staff
		Agree targets
		Provide advice and support
		Champion activities
	Control the implementation of strategy
		Manage performance
		Review performance
	Evaluate organisational performance
		Develop measures and criteria
		Evaluate success and failure
		Identify causes of success or failure
		Re-evaluate strengths and weaknesses
occupational standards     web resources    books etc    courses etc
	Market products and services
		Develop your markets
		Develop a marketing plan
		Develop new products and services
		Determine a pricing strategy
		Decide on distribution methods
		Develop a communications plan
		Develop a sales strategy
		Evaluate marketing activity
	Sell products and services
		Generate and follow up sales leads
		Sell products and services face to face
		Sell products and services over the telephone
		Sell products and services in international markets
		Sell products and services over the Internet
		Bid for work
		Make sales presentations
		Manage sales negotiations
		Handle objections and close sales
	Manage processes to meet customer needs
		Agree customer requirements
		Plan to meet customer requirements
		Maintain supplies
		Maintain the work environment
		Meet customer specifications
		Solve problems for customers
	Manage innovation and change
		Encourage innovation
		Identify opportunities for improvements
		Assess the pros and cons of change
		Plan change
		Negotiate and agree the introduction of change
		Implement change
		Evaluate change
	Manage projects
		Agree project scope
		Develop project plans
		Secure required resources
		Control project activities
		Close out projects
	Assure quality
		Establish quality assurance systems
		Implement and maintain quality assurance systems
		Improve quality assurance systems
	Manage health and safety
		Manage health and safety across your organisation
		Manage health and safety in your area of responsibility
		Ensure your own actions contribute to health and safety
	Manage environmental performance
		Manage environmental performance in your area of responsibility
		Identify environmental responsibilities
		Assess environmental impact
		Review environmental performance
		Establish your environmental management policy
		Implement your environmental management system
		Deal with emergencies
		Audit environmental performance
		Promote environmental awareness
occupational standards     web resources    books etc    courses etc
	Manage human resource requirements
		Plan human resource requirements
		Draw up job specifications
		Attract the right candidates
		Assess and select people
		Appoint people
		Induct new team members
		Redeploy people
		Handle redundancies
	Develop teams and individuals
		Build teams
		Develop teams
		Develop individuals
		Train people
		Coach individuals
		Mentor individuals
		Assess teams and individuals
		Evaluate and improve learning and development
	Manage the performance of teams and individuals
		Plan work